Now that you’ve created an Instagram profile for your business, you need to gain followers and increase your engagement in order to start linking your website and increasing conversions. Social Media is a great way to increase your brand awareness and make sales however, you must first provide valuable and engaging content in order to gain a following and build a relationship with your followers. At Lead IN, our Social Media Marketing specialists have experience using a wide range of Social Media platforms to promote a range of brands across numerous sectors. Here are just a few ways in which we can increase your engagement on Instagram and start sending customers to your site.
Sponsored Ads – A great way to increase your brand awareness and target new customers is by using sponsored ads. We can turn any of your Instagram posts into an ad and decide who to target and how much money to spend on it. We will handle your Instagram ads in the Facebook Ads manager and target people who are likely to be interested in your brand.
Instagram ads can be shown in the Instagram feed or on Instagram stories and are a great way to make potential customers aware of your brand.
Consistency – An important part of gaining and maintaining a following is by posting consistently. Your followers need to see your posts consistently in order to build trust and connect with your brand. Your content should also all be in the same style, ensuring you’re using the same branding, logos, colours and writing style in all of the content you share. Posting consistently and in the same style will mean that your followers will recognise your posts and begin to create brand identity for your business.
Instagram Features – An important factor in increasing your engagement on Instagram is by making use of all of the features Instagram has to offer. While it’s great to consistently post images on your Instagram, it is a good idea to use the other features Instagram has to offer. Instagram is often introducing new features for users to create and share content, most recently Instagram has introduced reels, 15 second multi clip videos that can be used to create short, entertaining videos. Reels, carousels, IGTV, stories and live videos should be utilised to create entertaining content and increase engagement.
Giveaways – Once you have gained some followers, a great way to increase awareness of your brand is by doing giveaways. Whatever your brand may be, you can do a giveaway to give your followers the chance to win some of your products or services for free. When doing a giveaway on Instagram you can ask your followers to ‘like’ your post, tag friends in the comments and share your post on their Instagram story. This will make new potential customers aware of your brand at a very low price as the only cost will be the prize that you give to the winner of the giveaway.
Contact us today to arrange a free consultation and discuss how our Social Media marketing experts can increase your Instagram engagement and start sending more customers to your site.
Lead IN, Regus House, Herons Way, Chester Business Park, Chester, Cheshire, CH4 9QR. ICO Reference Number: ZA752286Lead IN is a Trading Name of The Lead Generation Enterprise Ltd. - Company Reg No: 11706520