What makes us the best Agency in Chester when it comes to PPC?

What is PPC Marketing?

Lead IN are a PPC Agency based in Chester.

PPC marketing is pay-per-click advertisement on Google keywords. This is setup as an auction by Google but you can obtain cheaper clicks with higher quality ads. Things Google will consider and score are the relevancy of your ad for the keyword, the quality of your landing page for the user as well as other quality indicators. This score by Google is known as "Quality Score".

Your Ad Position is calculated by the following - your set cost-per-click for that keyword query multiplied by your Ads Quality Score.

Lead IN are PPC specialist in Chester and our Agency takes creating highly optimised PPC campaigns for our clients very seriously because we know the better the quality the less you'll have to pay and the cheaper the cost paid for the lead.

We hope this has helped you understand the basic concept of PPC Marketing in layman's terms.

How Does a PPC Campaign Work?

As one of the leading PPC Agency in Chester, getting the foundations right for each campaign is paramount to the client's online success.

As with any good PPC Agency, we firstly discuss what you are trying to achieve with the advertisement, whether it is brand awareness, more calls, drive traffic or form submissions. Our specialists then create keyword research based on this and start to structure your keyword bid types, negative lists and ad call out extensions.

We use data collected to help with the targeting, bidding times, landing page layout and messaging to ensure we keep improving on results and ultimately the client's return on ad spend (RoAS).

Why Do You Need a PPC?

Whether you're a Chester-based company, UK nation-wide or a multi-national, you will most probably need some traffic to your website to drive extra revenue. As a leading PPC Agency in Chester, we can help you!

Effective and thought out PPC campaigns can really help you gain a great advantage in a highly competitive digital landscape. Paid search allows businesses the chance to market themselves with paid listings for high intent keywords, meaning you have control over the type of traffic you drive to your site. Whether it is a display ad (not too dissimilar to banner ads) a more visual type of paid promotion or a paid bid on a high intent search query being digitally-savvy can give you a massive boost in your market. With paid ads, the results (provided you're with the right PPC Agency) are pretty much guaranteed.

Lead IN recommend having a PPC campaign running in conjunction with an search engine optimisation (SEO) campaign. SEO takes slight longer to build up results - typically 6-months, whereas an effective PPC Agency can have you generating paid Google & Bing leads almost instantly, allowing a constant flow of visitors onto the site and allowing time for the natural rankings to flourish from SEO.

Lead IN offer a free consultation for PPC and you can either give us a call or drop into our Chester Office to find out if we're the right PPC Agency for your specific needs!

Lead IN - PPC Agency Chester

We hope some of the brief PPC insights that have been offered in this article have been beneficial and helpful, allowing you to make an informed decision of which PPC Agency seems like the right option for you. Although we are based in Chester, we have numerous clients UK-wide and some international clients, so do not let travel put you off, when you're choosing the most viable option. We can travel to your location monthly, hold regular calls and virtual meetings daily or bi-weekly to ensure your PPC campaign is a success

We hope you bear us in mind and if you wanted to go ahead, you'll be able to see why we like to consider ourselves the best PPC Agency in Chester! At Lead IN talk is cheap, results are what matter and that is our mantra that we stick to, proudly.

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PPC Agency Chester - Use PPC For Your B2B Lead Generation.

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  • Trusted & Experienced PPC Agency in Chester
  • Years of Expertise in Pay-Per-Click Advertisement
  • Trusted by National & Multi-National Corporations to get the Job Done

Lead IN are a PPC Agency based in Chester. We cover all aspects of PPC campaign creation, including: keyword research, audience scoping and targeting, lead/landing page tracking and reporting, landing page creation and PPC landing page conversion optimisation. We care about getting you results. We don't tie our customers in because we believe our results are good enough to keep them happy, so we work off 30-day rolling contracts for PPC, paid in arrears.

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