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Let’s take a look at one of Lead IN’s success stories and what we did for the client to help them make more of a mark online.
Red Insure are a reputable insurance broker in Chester focussing primarily on commercial insurance. Let’s look at the B2B case study and see what Lead IN did for them.
During a 3-month period, Red Insure managed to connect with 1,212 decision-makers on LinkedIn, opening 162 meaningful conversations with 88 warm leads fed through into dialogue with the Red Insure insurance broker experts.
Lead IN also created a fully branded cover photo and branded cinematic promotional videos for Red Insure to push organically on LinkedIn to re-engage with the decision-makers now on Red Insure’s platform.
For Search Engine Optimisation (SEO), we managed to take Red Insure’s 8 priority keywords from an average keyword position of 18 (bottom of page 2), to an average position of 3 (top 1-3 listings on page 1 of Google).
You can see the graph below, search terms ranked included ‘business insurance Chester’ and ‘insurance Chester’.
We met with Red Insure and understood how their business operations worked and identified any business pains they had, which was mainly the time-consumption of cold calling. So, Red Insure liaised with Lead IN to see how we could bring warm leads directly with them, to free up their workforce from wasting time on the phone.
We set up the LinkedIn Marketing campaign mentioned earlier and put the site through an 116-step full technical audit, identifying security issues, page speed issues and where the optimisation could begin. We optimised the pages for keywords and began reaching out and gaining links from reputable industry relevant sites to link back to Red Insure for their target keywords. We built on average 10 quality backlinks per month, resulting in the jump in keyword position as you can see on the graph below.
Lead IN began to take strain from Red Insure’s in-house marketing team by creating banners for design and professional branded video creation. We also created SEO optimised content for the site, added user screen-recording and user click map data to try and help the Red Insure in-house developer with the development of the new site and helping the new site to improve it’s conversion rate.
Due to our success Lead IN has also undertaken work for some of the Red Insure subsidiaries, namely Cosmetic Insure, who rank page 1. pos. 2 for ‘Cosmetic Insurance’ – nationally, and are in the top 3 Google listings on Page 1 of Google for ‘Aesthetic Insurance’ and ‘Insurance for Cosmetics’ UK-wide, which all have around 2,100 average searches for those terms per month.
Lead IN offer a FREE 30-minute consultation, if you’d like to enquire about any of our Digital Marketing or Website Development services, please fill in a form or give us a quick call and one of our experts will block out time to help you with your enquiry and offer you free expert consultation up-to 30 minutes.
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