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It doesn’t seem that long since we traded in the yellow pages for the computer keyboard, then the keyboard for the smartphone touchscreen, but it appears that for many, we could soon be doing away with our fingers altogether when it comes to searching online.

While the process of search moving to online has been happening for many years, 2017 was the year that online search moved into the home in a variety of fresh ways. We thought we’d take a look at the major changes that have already happened, then take a glance at what’s to come in 2018 to see if voice search really is going to take over as the dominant search medium.

What we know so far…

We’ll start with the theory that Google is starting to favour voice search over other forms. Just after Google’s Big 10 announcements at I/O 2017 featured four announcements related to voice search, many people began to explore the impact of voice search on Google listings in detail.

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Sub Heading Goes Here

It doesn’t seem that long since we traded in the yellow pages for the computer keyboard, then the keyboard for the smartphone touchscreen, but it appears that for many, we could soon be doing away with our fingers altogether when it comes to searching online.

While the process of search moving to online has been happening for many years, 2017 was the year that online search moved into the home in a variety of fresh ways. We thought we’d take a look at the major changes that have already happened, then take a glance at what’s to come in 2018 to see if voice search really is going to take over as the dominant search medium.

While the Amazon Echo launched in 2015 and Google Echo in late 2016, it was 2017 that they really became a household name, no pun intended. These devices have moved from the realm of science-fiction into being a viable addition to the functionality of a household, with a device such as the Amazon Echo allowing you – or should we say Alexa? – to use voice search to find music, news and much more.

The numbers tell their own story; 1.7 million voice-first home devices shipped in the US in 2015, 6.5 million in 2016 and 25 million in 2017. An increase of more than 300% in sales year-on-year is striking in any industry, but with more than 12 million of those 2017 sales being in Q4, it’s a sign that there could be even bigger sales to come. That’s just the US, with the global picture featuring China at a striking 64% adoption rate for voice search.

Oh, and a little company you may have heard of release the Apple Homepod later this year. So there’s that.

Yes this is FREE! Don't hesitate, no tricks, no cost, no-obligation

Find out how:

  • How to generate quality leads
  • How to close leads
  • How to track & nuture leads
  • Improve your website UX
  • and much more…

Request Your Free Audit






While the Amazon Echo launched in 2015 and Google Echo in late 2016, it was 2017 that they really became a household name, no pun intended. These devices have moved from the realm of science-fiction into being a viable addition to the functionality of a household, with a device such as the Amazon Echo allowing you – or should we say Alexa? – to use voice search to find music, news and much more.

The numbers tell their own story; 1.7 million voice-first home devices shipped in the US in 2015, 6.5 million in 2016 and 25 million in 2017. An increase of more than 300% in sales year-on-year is striking in any industry, but with more than 12 million of those 2017 sales being in Q4, it’s a sign that there could be even bigger sales to come. That’s just the US, with the global picture featuring China at a striking 64% adoption rate for voice search.

Oh, and a little company you may have heard of release the Apple Homepod later this year. So there’s that.

Yes this is FREE! Don't hesitate, no tricks, no cost, no-obligation

Find out how:

  • How to generate quality leads
  • How to close leads
  • How to track & nuture leads
  • Improve your website UX
  • and much more…

Request Your Free Audit






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