August 2017 saw the introduction of the relevantly dubbed “Medic Update” core algorithm update by Google. The main impact for SEO was that your money or your life (YMYL) pages were being more harshly reviewed for expertise, authority and trust, which saw a massive shake up in financial sectors, legal sectors, insurance and any health or medical related markets – hence the dub of the “medic update” adopted by much of the search industry.
Lead IN started working with Cosmetic Insure in January 2018 and started with a blank canvas, with regards to any search engine optimisation on the website, as this was something the client had never done previously.
Position 1. on Google for 'Aesthetic Insurance'
What we Did for Cosmetic Insure…
Our first plan of action was to to insure that the expertise, authority and trust (E-A-T) was strong on the website.
The Results…
We improved the E-A-T by editing the Cosmetic Insure homepage to have a carousel of Cosmetic Insure’s professional members of staff. Next we needed to set the client up on Google Search Console by verifying in the DNS. We also setup Google Analytics and events tracking using Google Tag Manager and added click heat map software on the site to see if users were missing any key areas of the site needed to lead to an enquiry. After this was all set up we ran a full technical SEO audit on the website and worked with the developers to fix our findings to make sure indexability of the site from a technical perspective was as good as it could possibly be.
Once the E-A-T for the medic algorithm update and technical aspects of SEO were completed, we started to implement a full on-page SEO strategy on the website updated Alt tags, Meta Titles, Meta Descriptions and Header tags before moving on to our outreach strategy to reputable Health and Medical sites with strong Domain Authority to earn links back to the Cosmetic Insure site to improve their backlink profile and domain authority.
This resulted in Cosmetic Insure:
– Doubling organic traffic
– Ranking position 1 on Google for lucrative aesthetic and cosmetic insurance-related search terms
– Outranking large comparison sites and London insurance brokers
Are you in Insurance? Do you like the results you see? Great!
Why not enquire with Lead IN today and see how we can help your business to grow online through all Digital Marketing channels including SEO, PPC, Social Ads, Website Conversion Testing and more.
Why Lead IN?
Lead IN provide a free 30-minute consultation, are competitively priced and we never tie our clients into long-term contracts because we know our results will be good enough to ensure you stay with us.
Still not sure?
Check out more of our case studies in different channels to see our incredible results!
Lead IN - Generate Your New Business Digitally, With Us Today!
